Quality Donated blood must meet the highest standards of quality and safety for patients, supported by continuous academic, research, and innovation developments for effective blood and blood component services. This includes modern blood testing laboratories, blood bag production facilities, blood typing reagent production, and a variety of blood products.

Accountability The centre is committed to providing quality blood services that are sufficient and timely to meet national demands throughout the year. The organization continuously develops itself as a reliable reference for blood services in the country, utilizing new innovations to enhance various technologies, including research for academic excellence and proactive campaigns to recruit blood donors. It has established 12 Regional Blood Centres across major provinces to provide comprehensive and standardized blood services.

Caring Building virtues within the organization, such as quality, responsibility, and caring, is crucial to ensure personnel act according to ethical standards and governance, which is the Red Cross culture. This foundation fosters a happy work environment, positive attitudes, and effective collaboration across the organization, creating a pleasant workplace and leading to successful operations.